42% of Cleaners Treat Urine This Way

As mentioned in my recent CleanFax article “Oxidizers Win the Urine Odor Battle, but Lose the War” I talked about the role we carpet cleaners play when dealing with pet urine in carpet. Before I really knew what I was doing in the carpet cleaning business, I used to assume the role of Urine Odor Commander In Chief, not realizing I was destroying my reputation.

So many professional cleaners willingly put their reputation into the wrong customers’ hands by over promising pet urine results. I somehow used to think I could eliminate all the urine odors with beautiful smelling oxidizer, but it was short lived. After a few weeks, Mother Nature would send in more bacteria and starts off-gassing ammonia. The customer didn’t call me back; worse, they called my competitor.

After researching and formulating with pet urine for so long, I can tell you that the only way to completely remove pet urine from carpet is to either incinerate it, or completely replace it, concrete subfloor included! The only way to eliminate a significant amount of urine odor is by applying bacterial spores that break down the nitrogen through enzymes – just like Mother Nature.

How Do You Approach Pet Urine?

For fun, I ran poll on the facebook group Carpet Cleaning CEO and found that a majority of cleaners approach pet urine by subsurface extraction using an enzyme cleaner. I admit, the poll did not have enough respondents to deem it official, but regardless, 42% said they flushed urine out of carpet with an enzyme cleaner.

While it’s easy to win a liability claim from it, Subsurface Enzyme Extraction works great but for reasons many professional cleaners may not understand. If you have spent anytime in the water damage restoration field, you know that subsurface extractors do a great job removing water from the carpet, but not the pad. This means the pad is still significantly wet after flushing urine. We may think it’s bone dry, but peeling up the carpet and doing the old fashioned squeeze test will make us a liar, every time.

While enzymes hydrolyze the available fats and proteins, enzymes require a lot longer than a few minutes dwell time to work effectively. The real benefit with using enzymes as a flushing agent is the remaining spores that are left down in the pad after the service. As the pad dries, the remaining spores are finally given enough time to start kick-start the Nitrogen Cycle. And the longer they sit wet, the more effectively they work.

There is a Better Way

Pet urine is nearly all water with a fraction of it being protein waste. I have evaporated enough urine to know that aged urine is really just a putrefied dust that contains a lot of goodies for bacteria. The best way to eliminate pet urine odor is to speed up the consumption of the bacterial food source: nitrogen!

Ur-OUT is nothing more than Mother Nature on steroids. Ur-OUT packed full of a special blend of bacterial spores that release countless enzymes to help break down the nitrogen much faster. This results in the most permanent urine odor elimination possible next to incineration, or full replacement.

Here’s How to Make Your Urine Jobs Faster, Easier and Permanent: Pour or spray enough Ur-OUT onto each urine spot. Step on it to “inject it” into the carpet pad. Done! Clean the carpet and leave Ur-OUT to dry naturally. The longer it sits wet the better it works. Plus, Ur-OUT’s spores continue to work long after it is dry when humidity levels increase. Any remaining spores will start consuming any remaining nitrogen thereby safeguarding and controlling the odor into the future.

My Short Story

I own a carpet cleaning business over 450 miles from my home. I have ran the business for nearly six years long distance. One of the first changes I made was to stop subsurface extraction. I could not sleep at night wondering if one of my technicians put too much water down and now I’ve got a ceiling to replace, or worse, a mold claim.

I quickly made the change to subsurface enzyme injection and never looked back. After six years of subsurface injecting Ur-OUT, I can personally tell you that my technicians knock-out pet urine jobs in half the time with far less liability and results that only get better with time. Save the oxidizers for organic stains. For an authentic, long term urine odor remover, choose Ur-OUT. Buy a bottle right now!