Let’s be real, we cleaning professionals love scheduling appointments, but do we ever consider how much liability is involved when it comes to pet urine jobs and our reputation? I assure you, those 50+ urine spots the customer doesn’t know are there didn’t get there overnight, so why do they think a quick carpet cleaning will do the trick?
Pet urine is a big reason customers need their carpet cleaned. Many of these customers don’t understand that pet urine can not only saturate the carpet pad, but the concrete or wood sub-floor beneath. Explaining how pervasive pet urine is to your customer is important for two reasons: Their satisfaction and your revenue.
Why Scheduling Two Appointments is Better
While treating pet urine and cleaning the carpet on the same day works, scheduling the service over two appointments yields better results with more revenue. Applying a quality spore-form product like Ur-OUT during the first appointment allows for a longer, more thorough application within the carpet fibers, pad and sub-floor beneath. This eliminates a greater amount of nutrient dense salt (uric salt) so odor-causing bacteria cannot return. Regarding revenue, scheduling the appointments on two separate days tells your customer indirectly that pet urine odor remediation is more invasive than simply cleaning the carpet. Educating your customer on the odor elimination process it the key to her understanding and accepting the value proposition.
I get it, we’re in a highly competitive industry; you might have a fear of losing the customer. If the customer is truly interested in removing pet urine odors from her carpet, she will choose the most thorough cleaning possible. Keep in mind, she has already tried vinegar and baking sofa and now it’s worse, right? If however you do lose the customer, they are likely focused on price and not results. While I would tread likely, you can down sell, but keep in mind that pet urine odor remediation is a double-edged sword: low price and premium results do not go together.
How to Schedule Two Day Appointments
Treating the pet urine and scheduling the cleaning for another day creates better value for you and the customer. While you can treat pet urine the same day as the cleaning, separating the two gives you a much better success rate as it’s more thorough and eliminates wicking, stains and residual odor complaints. You also get a second look on the day of the cleaning to make sure you’re delivering the best results possible.
Scheduling two separate appointments should not happen while at the job site, typically. Some will of course, but this type of appointment should be pre-qualified when the customer first calls in. Whether you provide a phone quote or in-home quote, asking the right question is the key to understanding what the customer truly wants. If pet urine odor is their main concern, going for two separate appointments will earn you more revenue and a potential life-long customer.
The Science Behind Separate Appointments
Understanding why pet urine odors reoccur is priceless information in our industry. Breaking the Uric Salt Cycle is the key to permanent pet urine odor removal. Biology, not chemistry, is the answer as you will learn shortly. Hydrogen peroxide, which is another popular odor treatment, does remove urine odors instantly; however, peroxide and other oxidizing cleaners do Not affect the nitrogen found within uric salt (urine salt). This means the nutritious uric salt will attract more odor-causing bacteria possibly in as little as a few weeks. Moreover, peroxide turns into water, the very fuel that restarts the bacterial growth through the Uric Salt Cycle.
Spore-form Ur-OUT eliminates the nitrogen found in uric salt thereby breaking the Uric Salt Cycle for permanent results. Giving Spore-form Ur-OUT time to eliminate the pet urine odors before the cleaning is the most permanent pet urine treatment available next to replacement. Note: you can also apply Ur-OUT same-day into the pad and clean the carpet afterwards. You can also use Ur-OUT as a powerful Subsurface Extraction cleaner at 1:20! More good information at: Pet Urine Odor Removal: Chemistry or Biology?