I am not only a formulator, I also own a carpet cleaning business 500 miles away from where I live in Northern Indiana. Ur-Out pet odor remover and All-Spray carpet prespray were first formulated for my carpet cleaning business to offer better results, more revenue, reduced liability and reduced costs.
Generate Revenue While Dropping Liability
Our two flagship formulas, Ur-Out and All-Spray, bring our carpet cleaning service the most revenue and best customer satisfaction by far. It is worth noting why these two products increase your revenue while eliminating your liability.
Ur-Out Pet Odor Remover
Running a complaint-prone business 500 miles away requires proven techniques that work the first time. This includes making sure my technicians know when they’re cleaning polyester carpet, a high complaint-prone fiber. Besides that priceless tip, Ur-Out nearly eliminates the liability of pet odor removal.
There are so many liabilities when a carpet cleaner agrees to run the gauntlet of pet odor remediation. The greatest liability you risk is creating mold in a customer’s house by using subsurface tools. Second to that is your reputation. Understanding the many problems with treating pet urine odors will save your time, money and reputation loss. Here are a few.
Pet Urine on Polyester Carpet
Urine doesn’t stain polyester permanently. This is actually bad. If the customer cleaned her polyester carpet fibers before you arrived, you will not be able to find the urine spots with a black light. This means there are likely plenty of urine spots under the carpet just waiting to be activated when your rinse water touches the carpet. Note: Urine salt is a desiccant. This means it can suck water out of a drinking up 10 feet away, so adding moisture to that hidden salt will result in your customer being unhappy with your service unless you disclaim this problem first.
Flushing Carpet Pad Only Creates a Liabilities
I not only owned a water damage restoration business, but worked within it removing my share of wet carpet and pad, drywall and insulation. Most restores wouldn’t think to use a subsurface extraction tool because they do not remove enough water from the pad before mold can set in. Many carpet cleaners think that if the water stops coming through the visible plastic platform, then the water is gone. This is far from the truth. Peeling up that carpet will reveal padding that is not only wet, but saturated! The remaining urine will continue to create urine odors in just a few days when Mother Nature sends in more decomposing bacteria. This can kill your reputation.
The Oxidizer and Odorcide Myth
These two products are great for short term odor elimination, but they are completely useless for long-term results. In short, Mother Nature uses decomposing bacteria to eliminate decaying objects, think road kill, dead animals, dead trees, leaves, etc. Because carpet padding is basically sterile, you should apply more decomposing bacteria to eliminate the decaying pet urine. Many carpet cleaners incorrectly target the bacteria, but they’re on your side! They’re trying to eliminate the available nitrogen within the pet urine by converting it to ammonia gas. This is known as the nitrogen cycle. Yes, this causes urine odors, but it’s because they do not have enough bacteria present to do the job effectively. You must apply more decomposing bacteria (Ur-Out) to eliminate the urine odor fast and forever. Killing bacteria, or covering it with fragrance, only prolongs the odors, which can hurt your reputation in the long-run.
Why Buy Mostly Water
I realized early on that I would rather spend money on marketing and equipment rather than buy a gallons of mostly water. Being on both the manufacturing and service side of the carpet cleaning industry, I know the profit margins and what carpet cleaners are really spending on a gallon of bacterial enzyme. I made Ur-Out highly concentrated for a few reasons: 1. You save money when you buy in bulk; 2. You save on shipping costs when you buy in bulk; 3. The probiotic bacteria stays more potent when concentrated; 3. Dormant probiotic bacteria can withstand harsher van temperatures opposed to enzymes.
Ur-Out practically eliminates everyone of the liabilities above. While #1 is just common sense, Ur-Out makes your job easier and more effective. #2: Flushing carpet pad: This works only in theory. Getting Ur-Out down into the carpet pad saves you time, liability and builds your reputation because it works. #3: Oxidizers/Odorcides: Again, they only offer short term results. Ur-Out eliminates the odor source (nitrogen) so it eliminate the problem fast and forever! #4: Ur-Out is highly concentrated to save you money and keep your solution at maximum potency and effectiveness.
All-Spray Carpet Pre-Spray
I honestly don’t know how we functioned using high-pH, soapy pre-sprays. High pH, high foaming carpet pre-spray is good for dirty carpet and tile. That’s about it! Going with a near-neutral pre-spray that doesn’t require soap opens your services to so many more options, is cost effective, saves you time and lability.
No Soap Residue
As a formulator, I work surfactants a lot. Even one of our industry’s favorite alcohol-based surfactant leaves residue even though they claim it doesn’t. Spraying it on a mirror and allowing it to dry undoubtedly leaves a sticky residue. A successful carpet cleaning franchise has made residue-free cleaning their flagship marketing and it’s working. People relate soap to sticky residue. Going soap-free offers a marketing edge that works.
pH isn’t Everything
Hydrogen exchange (pH) is a fantastic way to loosen soils from substrates, but there’s a downside our industry doesn’t wish to explain. Reducing the pH of carpet fibers after applying high pH requires either volumes of rinse water or a neutralizing acid-rinse. The issue lies in an area when either too much pre-spray is used or not enough acid-rinse neutralizes the carpet fibers. This literally leaves carpet fibers to become a magnet for acid-based soils as it dries. That high pH will self-neutralize, but how it gets there can leave the carpet looking dirty just a week or so after you cleaned it. This is because the high pH will attract acids, typically soils, to self-neutralize. In an industry with so much competition, you cannot afford pH staining.
Standard Carpet Pre-Spray Limits Your Revenue
With standard pre-spray you either have to waste time changing out your canister or turning down fine fabrics altogether. All-Spray offers extreme versatility. You can Hot Water Extract (HWE), Very Low Moisture (VLM) or Dry Compound clean just about any fiber out there including viscose, silk, linen, cotton and wool as well as natural stone including travertine and marble!
Standard Pre-Spray Slows You Down
You can’t, or shouldn’t just jump into cleaning a cotton sofa with high ph, soapy pre-spray. Will it turn out ok? Sure, in the short term, but over time it may gray as it collect soils as it self-neutralizes.
From caked-on greasy restaurant carpet to silk rugs to natural stone tile, All-Spray safely cleans more surfaces than any other prespray on the market. All-Spray uses ion encapsulation to remove soils from substrates. All-Spray connects to soils via their electrons to encapsulate and extract the soil from the fiber or substrate. It does this without the use of pH or soap. All-Spray not only saves you time and money, it creates more revenue opportunities while eliminating labilities!
Take your carpet cleaning business to the next level: Get Ur-Out and All-Spray on you van now!